From 6 to 8 October Marzotto had the pleasure of participating in the online conference "Wool Connect" organized by The Schneider Group. The event aimed to provide a moment of comparison between all the companies belonging to the supply chain (farms, traders, top makers, spinners, woollen mills, and clothing brands) to talk about sustainability and animal welfare.

The goals set by the UN in the 2030 Agenda for Sustainable Development are redefining the corporate parameters for brands and retailers in all the fashion industry, in particular in the wool sector. "The industry and the people we work with are at the forefront of the effort to grow the positive effects of the textile value chain and, at Textile Exchange, we want to make sure they have all the support to do so. For this reason, we are focused on minimizing the harmful impact of the textile industry and maximizing its positive effects" said Ashley Gill, Standard Director of Textile Exchange. Moreover, all fashion companies, such as Kering Group, Hugo Boss and Inditex, have stressed the importance of having a certified production chain.

Carlo Petrini, the co-founder of Slow Food, spoke about the similarities between the food and the textile industries, “dressing like eating is one of the primary needs that we feel. It is not irrelevant to bring the slow food philosophy of good, clean, and fair food to this area too, because in this area too, economies and activities that are positive for the environment and communities can be organized. Here, then, the good becomes beautiful. The beauty of dressing naturally, of returning to an approach that is more natural and less governed by chemistry. Cleanliness means that the naturalness of the wool fibres does not compromise the environment. And therefore having an honest relationship with farmers ... Fairness means, also, having an equal relationship with all the collaborators".

The last day, it emerged the importance of collaboration throughout the supply chain to create real and perceived added value for the client and to start sharing wool stories backed up with data. "From our point of view, the best way to face the certification challenge is to be part of a certified and traceable supply chain, identifying a common standard for raw material certifications and creating real storytelling to convey the value of wool fabrics," says Marta Maniero, Marketing and Communication Manager Marzotto Wool Manufacturing.

"Wool Connect", was a challenging moment of reflection to understand the changes that the entire supply chain of the wool industry will have to face to meet the demand for the wool of the future.