MARZOTTO RECOVES AND DIGITALIZES ITS CAROUSELS TO TELL THE FABRIC TRADITION.

17/09/2019

To tell the future generations of the strength of a brand and a company that has made and continues to make the history of the fabric, Marzotto has identified seven of the 270 carousels that have been deposited today at the National Film Archive in Ivrea, transforming them so, through a special editing, in short films perfect for a modern audience.

The editing has combined the archive content of the carousels with modern images to achieve a journey between past and future told through a vocabulary and a digital timing.

Partner of this story at the roots of Marzotto's heritage was Wannaboo, a digital production company from Valdagno, specializing in advertising, short films and documentaries, which worked closely with the company to manage the entire creative process.

All carousels will be visible on the site at the following link: www.marzottotessuti.it/it/caroselli

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