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en / it
Throughout its 180 years of history Marzotto has intertwined in-depth knowledge of the material and manual skills with research and innovation. In this continuous dialogue between product culture and forward thinking, the fabric has established itself as contemporary interpreter of different lifestyles.
Luigi Marzotto founds a small wool weaving factory in Valdagno. This is the start of a great Italian history.
With 200 workers, 80 machines and handlooms, the small craft business becomes an important industrial company.
Marzotto is already a pioneer in its ethical vision: the first Mutual Organisation dedicated to craftsmen and to its factory workers is founded in Valdagno.
Engineering and investments
By investing in mechanisation of the weaving process with steam turbines, Marzotto confirms its position as a leading industrial company.
Vittorio Emanuele Marzotto
Planning and building of the weaving factory in Maglio, near Valdagno, begins under the guidance of Vittorio Emanuele Marzotto. While Italian industry is still producing carded yarn, Marzotto moves on to combed yarn.
In 1890 the first exports of industrial yarns to the Danube-Balkan region take place, followed by those to South American markets.
With further investments and 12 new hydroelectric plants, the new continuous production cycle, from bale to finished fabric, commences.
The period of time between 1894 and 1972 represents the beginning of a new era under the direction of Gaetano Marzotto, a visionary entrepreneur and pioneer of the most innovative technologies.
The railway network covers the whole of Italy, representing an important goal for the economy and society. Marzotto starts to build its own corporate railway line to eliminate distances, facilitate the workforce, transport raw materials and travel more easily and quickly.
Marzotto becomes a multinational leading company in Italy and worldwide. The number of workers it employs increases constantly, and so does the value of a brand destined to make history in the textile sector.
Between 1930 and 1940 Marzotto confirms its position as leading national manufacturer of woollen yarns and fabrics, accounting for 40 to 50% of Italian wool exports, and in particular of worsted fabrics destined for the major world markets.
The “Social City” dedicated to workers, districts and homes designed for employees, cultural, entertainment and sports activities, investments in the economic development of Italian colonies: with its commitment to support all its workers and their families, Marzotto becomes a symbol of liberation and of social stability. In those years, more than 1000 homes are built to accommodate around 5,000 people, as well as workers’ social clubs, music schools, a kindergarten, an orphanage, a health centre, a retirement home, a stadium, a movie theatre, gyms, student accommodation and an Olympic pool.
At the beginning of the 1950s the brand evolves, integrating the production of yarns and fabrics with the manufacture of clothing. “I normally wear Marzotto” is the historic slogan from the first television and advertising campaigns in Italy.
Foundation, Marzotto Award, Divisions
In the 1960s the Marzotto Award, dubbed “Italian little Nobel prize” by the press, and the Marzotto Foundation are established. Simultaneously, through the creation of independent international divisions, a modernisation of the corporate structure, which will prove crucial from a strategic and organisational point of view, commences.
The new menswear collection marks a watershed between past and future: Stretch, one of the most innovative fabrics is launched; a short time later Natural Stretch, a futuristic fabric conceived to exalt and emphasise the high-performing properties of wool, with maximum comfort, is placed on the market.
100% machine washable wool
A ground-breaking new fabric is placed on the market: it is made of machine washable wool.
The Scudo Collection is created: this is a line of fabrics coupled with high-performance membranes, designed for those wishing to combine luxury, elegance and functionality.
Verticalization of the supply chain
Marzotto acquires a shareholding in Pettinatura di Verrone, a world leader in the processing of fine fibres.
From farm to fabric
Through the partnership with Schneider Australia and Schneider New Zealand, international wool traders in which Marzotto acquires a shareholding, full control of the whole production supply line is established: global product traceability becomes the compass that guides Marzotto’s research and activities.
B-Dynamic is a 100% natural wool fabric with two-way stretch both in warp and in weft, a new product that combines innovation and elegance with the best anti-crease performance for every movement of every day